Information Technology Blog

Posts Tagged ‘Strategies’

Do you offer technology assessments to your new IT consulting clients?

If not, you’re really missing the boat. Why? Simply put, technology assessments are a very important part of a well thought-out, step-by-step income process.

These small initial proving ground projects show prospects that you know your stuff. And they help begin real, long-term relationships with steady, high-paying business owners that will sustain your business long term.

However, technology assessments can be a difficult sell if you don’t know what you’re doing.

In order to overcome resistance from prospects, approach the understanding from a features and benefits perspective, and be prepared to answer the important question, “Why do I need a technology assessment?”

Answering this question involves making sure you are explaining the benefits and not just generic features.

The following 3 pieces of advice can help you stress the benefits of technology assessments to your prospective clients.

Know What Features Are. Features are great, but they don’t get to the heart of why prospects purchase technology assessments. Features are often loaded with technical jargon, a huge turn-off to non-technical business owners that want to hear things in business-focused terms. Features of technology assessments include the following examples: “I will review your existing network;” “I will look at your computer configurations;” “I will examine your telco circuits;” “I will critique your IT policy;” “I will examine your existing data security and data endorsement measures;” “I will tell you about some of the more common data loss risks. ” Features will often leave your prospects saying, “So what?” They don’t answer the important question, “Why do I need a technology assessment?” Benefits wage a definitive and irrefutable answer to, “And this matters to me because?” Know How to Present the Benefits of Technology Assessments. Some of the benefits you can present to your prospects include: “You’ll be healthy to comprehend what it is that you already own;” “You’ll become aware of the inherent limitations of what you own;” “You’ll comprehend the weaknesses in your systems;” “You’ll learn about untapped potential that you could be using more efficiently;” “You’ll be healthy to get stronger bottom-line benefits out of your existing IT assets;” and “You’ll be healthy to take steps to prevent costly disruptions and unplanned emergency downtime. ” Emphasize the Benefits of Technology Assessments in Your Marketing Materials. Once you are clear about the benefits, be sure to clearly articulate these benefits in all of your marketing materials that you use to convert eligible leads into new paying customers. A benefits list is an excellent addition to fliers, postcards, e-mails and any other marketing collateral you use with your prospects. But first, you need to know the difference between “features” and “benefits. “

In this article, we discussed 3 proven strategies for more effectively selling to your prospective clients. Learn more about how you can attract great, steady, high-paying clients now at http://www. TechnologyAssessmentSecrets. com

Copyright (C), TechnologyAssessmentSecrets. com, All Rights Reserved

DENVER, Colorado – 21st Century Technology, Inc. has become a top source for SEO advancement by means of their societal media marketing (SMM) tactics.

The Denver SEO firm has been handling SEO because 1996. It focuses on written content distribution and off-web page web-site marketing and has taken to making use of interpersonal media websites as a way to advertise their clients’ websites.

The organization alleges that their customers will spot in the top three rankings throughout search engines, even major websites like Google and Yahoo.

Michael Cordova, president of 21st Century Technologies, Inc., said that “combining strict on-website SEO with information distribution and web page marketing via societal media websites, ping hubs, RSS distribution web sites and a lot of other channels is an successful technique to elevate a brand and increase search engine rankings.”

Social advertising web-sites, which include Facebook, Twitter and MySpace have turn into favorite approaches for providers to expose themselves in the on the web planet and boost visitors to their websites. By advertising their corporations on-line, thousands of viewers will arrive around their profiles, hopefully raising income for the participating companies. Facebook alone has more than half a billion members.
Rewards of generating profiles on communal media web sites are endless. Viewers post back links and weblogs that cross-reference a organization, generating links in between individual posts and therefore, improving a company’s recognition.

Societal networking world wide web sites let a organization to post blogs, videos and other forms of advertising that might well not work for the actual business world wide web site, enabling for a higher assortment in audience outreach.
Blogs and posts are also a great way to build keyword-rich articles for a company’s goods or companies.

21st Century Technology, Inc. has been designing customized database personal software considering 1993. Purchasers incorporate Intel, Lucent, Pfizer and Johnson & Johnson – to study a handful of. The business also offers world wide web design providers, search engine optimization and advertising and marketing methods, and present completely free goods for software package and site growth.

Any businesses that want to market to today’s world wide web savvy consumers needs to be healthy accomplish three things with their marketing. First they need to be healthy to generate leads.  New leads and new customers are the lifeblood of any business.  The second critical success bourgeois is to create a credible online brand presence to create a positive initial impression with your customers and prospects.  Finally, you need to have an ongoing dialogue with your customers and prospects. Prospects need information to make decisions, and customers need to know you value them.

 

Below are fourteen Colorado Springs marketing services that we wage to help businesses succeed with these strategies.

 

Online Lead Generation

Pay Per Click Advertising (PPC) – Paid search is often the quickest and most effective marketing manoeuvre to generate new prospects and customers for your business.

 

Local Maps Optimization – Maps to local businesses take up some of the very ideal real estate on the search engines. Businesses with map listings on the first page get lots of calls and traffic. WSI can help get you there.

 

Search Engine Optimization (SEO) – Each page is a doorway to your website. By optimizing your web pages for the terms people are searching for in Colorado Springs, marketing your site becomes automatic. Learn more.

 

Web Marketing (Conversion Optimization) – Getting visitors to pick up the phone, contact you, or purchase from your business is a crucial function of your web site. WSI can help most businesses can make great strides in this area.

 

Social Media Content Development & Syndication- Blogs, videos, tweets, customer reviews, press releases, and online networking.  The way people communicate with and about your business is changing.

 

Online Brand Credibility

Web Design – If your site is out of date, today’s savvy consumers know it. A fresh professional web design is critical to your marketing success.

 

Web Marketing (Landing Page Development) – If your business runs any kind of promotions or special offers, well constructed landing pages can convert those offers and promotions into income and leads.

 

Social Media Profile Optimization – Today’s consumers spend more time on Facebook, Linked In, You Tube, MySpace and twitter than nearly any other sites. If you are not there in a professional way you might as well not exist.

 

 

Local Maps Optimization – Properly optimized maps to local retail businesses are no longer optional. Businesses with poorly done maps will get passed by for others that contain the proper information.

 

Customer and Prospect Communication

Customer E-mail Communication – Your existing customers are your ideal asset.  Are you continuously and professionally up-selling and cross-selling them to take advantage of this asset? Learn more.

 

E-mail Prospect and Lead Nurturing – Leads and prospects do not turn into customers by themselves. By regularly communicating with your prospects, marketing becomes automatic and effective. Learn more.

 

Social Media Content Development and Syndication – Engage in the dialogue that your customers and prospects are having about your business, and convert more of them into fans.  Learn more.

 

Additional WSI Colorado Springs Marketing Consulting Services

Google Analytics Installation & Consulting – How are visitors interacting with your content? Where did they come from? Are they doing what you want them to do when they get to your site? Google Analytics can tell you. Learn More.

 

Marketing Mix Optimization Consulting – Allocate your marketing budget to the most profitable vehicles. We can advise you on how to track and measure the ROI of TV, Radio, World wide web and any other media out there to get the most bang for your buck. Learn More.