Information Technology Blog

Archive for February 21st, 2010

Stage 1 – Style over substance

The first stage is to design a site that the chief executive officer, venture capitalists, and ad agencies like to see. There are all types of “bells and whistles” in this design. An entire site might be a Flash animated site. Or there might be some beautiful JavaScript mouse over effects or drop-down menus in the design. It’s always a pretty design, but the message is clear – style over substance.

Stage 2 – Designing for online visibility

In Stage 2, the reality of an ineffective web design begins to hit, usually around 3-6 months after the initial launch. A site will typically get rejected by many of the major directories, not be indexed by the major search engines, or not get the traffic or income that were projected based on the various types of marketing strategies used. Typically, that’s when companies decide that they will try to hire a professional online marketer to promote the site. Doorway page companies, in some way, shape or form, rear their unsightly heads. Unfortunately, many web site owners start for a doorway page company’s pitch because the beautifully designed site couldn’t possibly be the problem with low site traffic. Yahoo might have rejected a site, or the site might have been listed in Yahoo and the company can't comprehend why they have no description next to their company name. But in no way would many ad agencies or doorway page companies want to tell potential clients the truth — they simply did not design and write an effective web site — because it would mean losing thousands of pounds in business

Stage 3 – Designing for your audience

By Stage 3, after spending an exorbitant amount of money on pretty web site designs and various marketing strategies, web site owners generally figure out that they did not design or write an effective Web site for their target audience. Typically, web site owners will bring in a usability expert to examine potential problems and present various solutions. Bringing in a search engine marketing expert to help with search-engine friendly web designs &templates primeval in the design phase can save a company thousands of pounds in online marketing costs.

Stage 4 – Site redesign

After careful usability and search engine visibility analyses, web site owners finally have an effective web site. A site that is written, coded and designed for individual friendliness and search engine visibility generally gets the most traffic and resulting income because it was written, programmed, and designed for end users.

Conclusion

Web sites should always be designed with your target audience in mind, not your own individualized preferences. Colours have meaning. Professional designers comprehend the psychology of colour and the use of white space to ideal project the image your audience wishes to see. (For example, try not to use the colour red on a financial site.) Understanding the products/services/information your target audience is searching for is paramount to designing and maintaining an effective web site. When you launch a site, you might have to make an educated guess as to what your target audience wants. After that, tools such as site statistics software and reporting from site searches tell you exactly what your visitors are looking for. Then content and marketing strategies can be adjusted accordingly. Unless the advanced technology clearly benefits end users, do not use it on your site. If your venture capitalists or CEO’s or lawyers like the site, ask if they are going to spend the thousands or millions of pounds to keep you in business.

They’re not. Your target audience who will finally determine the success or unfortunate of your site.

How Do I Make Money Using The Internet

If you wish to make money online from home as a business and you are serious about doing it the right way, then you will have to study the internet, and how to use the internet.

There are many ways of using the world wide web to help you acquire visibility for your home world wide web business. Whether you have been in business for years or recently started a world wide web business. Or because of a current life style change or career change, just started your business.

There are many ways to help you get more customers through the internet. Many people look to create wealth from home. They are unsuccessful because they do not take the proper steps to set up their business. They do not set up their website, affiliate recruiting site or advertising correctly.

Using the world wide web as a means of advertising your business is the least costly and offers more options. The key to using the world wide web is knowing how to use it to generate traffic to your business. The key is the more target traffic you generate the more successful you will become. How Do I Make Money Using The Internet

Their are many different technique that you can use in drawing client to your website. Just to study a few, pay per click, pay per lead, pay per action, article writing, video article, and their are many more.

When you create a fully automated income system that makes money even while you sleep? This will give you the option to stay with your 9 to5 job. Or you can continue to grow your new online business into a success career story. Where you can begin making a steady income online? How Do I Make Money Using The Internet